Designing Starbucks Store Elevations using keywords and typologies.
Shown Above: Design Iterations of what AI has considered to be quintessentially Starbucks.
Design
With one design narrative, AI has presented two different Starbucks typologies: one, a more pedestrian, classical design; two, a more contemporary, car-centric design. Materiality and color also change, as the options in image two suggest a more streamlined look, potentially suggesting materials like fiber cement board, nichiha, and face brick. While in image one, we see ornate stone, terra cotta, brick, and copper.
This technique can be used when creating iterative elevation designs in architecture. Designers can engage in natural language conversations with a model or existing sketches to brainstorm ideas for elevation design. AI can also provide valuable insight into local architectural styles and preferences that resonate with communities. While image one may be used to show how Starbucks store branding may be retrofitted for a historic building, image two may suggest branding for contemporary stores.
Case Study: A Starbucks Store in Kyoto
To illustrate the practical application of Chat GPT in elevation design, let's consider a hypothetical Starbucks store in Kyoto, Japan. Kyoto is known for its traditional architecture, so Starbucks wanted a store that harmonized with the city's aesthetic while staying true to the brand.
Using AI, Starbucks designers engaged in conversations with the model, discussing Kyoto's rich cultural heritage and architectural traditions. The model provided design suggestions that incorporated elements like wooden façades, sliding doors, and landscaped gardens. It also ensured that the iconic Starbucks logo and signage blended seamlessly with the design.
Through iterative conversations with Chat GPT, the designers refined their concepts until they achieved a design that not only met Starbucks' brand standards but also paid homage to Kyoto's architectural standards.
Shown Below: Two architectural design concepts for a new Starbucks store in Kyoto.
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